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10% OFF EVERYTHING - BLACK FRIDAY DEAL!

The Merchandise.

T-shirts.

Premium cotton, super-luxe. The classic T... sharp and stylish.

Hoodies.

Keep your brain warm whilst wrapped in these epic sweats. Staying warm never looked so slick.

Full Range.

Check out the full fresh range and see what's just dropped - you're gonna be spoiled for choice.

  • Backwards Brain

    The brand with the brain

  • Reverse-thinking men's fashion

    A street style without generic sizes

  • Epic from every angle

    Clothes matter, because people matter.

  • You're more than a size label

    Designer clothes that fit you, not your age bracket.

  • Spin sizing on it's head

    "See things backwards, inside out, and upside down." - John Heider

LIVE TO EMPOWER, EMPOWER TO LIVE

Mental health is the all important topic that we just don't talk about enough. We're not afraid to start the conversation. Get involved.

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BE MORE BRAIN.

Simple.

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